What's wrong with in-store picking? Learn why automated micro-fulfillment centers (MFCs) are better than manual solutions. Evolve your strategy today.
eCommerce fulfillment is a hot topic these days, with dozens of third-party partners vying for the attention of grocery chains, and grocery chains hunting for the most cost-effective, efficient, and scalable solution. With each passing quarter, industry players are discovering new aspects of various fulfillment strategies, which sometimes results in more questions than answers.
What works long-term, versus what methods are merely a short-term fix? What new technologies are emerging that can simplify and optimize the process? What are the biggest issues grocers face when striving to create a sustainable, profitable fulfillment strategy?
近年、小売業者のオンライン化に伴い、消費者のデジタルショッピング体験に対する期待が高まっています。ときには1時間という速さでの効率的な宅配が当たり前になり、特にAmazonが宅配の道を切り開いていることから、食料品店の競争は激しくなっています。
Consumers increasingly prefer same-day pick-up and delivery, yet many grocers are ill-equipped to provide that service efficiently. Building an infrastructure that’s capable of handling omnichannel fulfillment takes time – which is why many grocers first turned to in-store picking.
当初、この方法は理にかなっていました。食料品店は、「ショッパー」と呼ばれる契約社員を雇ってフルフィルメントを委託することができました。ショッパーは、店内の通路を歩いて商品を棚から取り出し、注文品を顧客に届けるか、指定された受け取り場所(通常は店内の再利用された棚やコーナー)に置きました。
しかし、この方法はすぐに問題が発生し、長期的な解決策にはなりませんでした。それはなぜでしょうか。
These issues have all been exacerbated in recent years, as online sales have reached record highs, adding sustained pressure to grocers to fulfill online orders quickly and efficiently. Without a reliable way to solve these problems, many grocers see a decrease in sales, lower profits, and disgruntled customers.
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Fortunately, in-store picking isn’t the only fulfillment method available to your grocery business. Fast pick areas, dark stores, micro-fulfillment centers (MFCs), and omni-stores are strategies grocers can implement to be more efficient and to improve inventory accuracy as part of providing a better omni-channel experience to their customers.